Which city do you live in?

Mumbai

Delhi / NCR

Bangalore

Hyderabad

Pune

Chennai

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Are you filling this form for your ^*

Son

Daughter

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How old is your child? ^*

Select only one. If you have more than 1 child please fill the form individually for siblings. If siblings are below 5 or above 16 it’s not necessary to fill the form for them as we are trying to gather information on kids above 5 or below 16.

Under 5 years

5–7 years

8–10 years

11–13 years

14-16

Above 16 years

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How many children do you have? ^*

1

2

3 or more

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What is the board of your child’s school? ^*

IB

ICSE

IGCSE

CBSE

State Board

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Are you or your partner a working parent? ^*

One of us works outside the home, one stays at home

Both of us work outside the home

I am a single working parent

We both work from home

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When your child goes to classes, activities or a friend's house, they usually go ^*

With me or my partner

With a driver or helper, no adult family member

With another family member

On their own

They don't go for classes or play dates yet

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Where does your child most need to be able to make a call? ^*

At home, when I'm not there

When they're out at classes or activities

Both equally

Neither yet

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When you are at work or outside the home, how does your child reach you if they need to?

Select all that apply

They call my mobile directly

They ask the nanny / caregiver to call me

They have their own device

Through a grandparent or family member

They wait until I get home

Someone at home handles all their needs

Other

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When your child wants to call a friend, how does that usually happen?

Select all that apply

They ask me for my phone

They ask me to make the call for them

They use their own smartphone

They use a smartwatch

They use a tablet

It doesn't happen — they don't call friends

Other

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Does your child ask to call grandparents or extended family members on their own? ^*

Yes, regularly

Yes, sometimes

Rarely

No

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Who else would your child want to call regularly? ^*

Grandparents in the same city

Grandparents in another city

Grandparents or family abroad

Cousins

Aunts or uncles

Our driver or Helper or Nanny

A close family friend

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How concerned are you about your child's screen time? ^*

Extremely concerned — it keeps me up at night

Very concerned — I actively try to limit it

Somewhat concerned — I try to balance it

Not very concerned

Not concerned at all

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Do you ever hand your personal smartphone to your child? ^*

Please be as honest as you can - This is a no judgements zone!

Yes, regularly

Yes, occasionally

Rarely

Never

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When you hand your smartphone to your child, what is the main reason? ^*

Select the PRIMARY reason — choose only one

To watch videos or shows

To play games

To call a friend or classmate

To call a grandparent or family member

To do schoolwork or homework

To keep them occupied while I am busy

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After handing your child your smartphone for a call or any other purpose, which of the following have you experienced? ^*

Select all that apply

The call was fine and they gave it back immediately

They stayed on longer than intended

They ended up on YouTube / videos instead

They asked to keep the phone after the call

I felt anxious the whole time they had it

None of the above

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At what age do you plan to give your child their own smartphone? ^*

Under 10

10–11

12–13

14–15

16 or older

I don't plan to give them one

I haven't decided yet

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Have you ever purchased a smartwatch for your child? ^*

Yes, my child currently uses one

Yes, but they stopped using it

No, but I have considered it

No, never considered it

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If yes, what was your primary reason for buying it?

So my child could call me in emergency

So my child could call me anytime independently

GPS Tracking - to know where my child is

To avoid giving them a smartphone

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What frustrates you most about the smartwatch?

(Select up to 3)

My child barely used it after the first few times

Call quality was poor

Battery died too quickly

I had to manage a separate SIM card and plan for it

It had too many features I didn’t want them to have access to

Screen was a distraction

Radiation concerns

Nothing - it works well

Other

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Have you tried anything else to solve this? What happened?

/

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If there was a dedicated, safe device that allowed your child to call only their approved friends and family — with no internet, no apps, and no way for strangers to contact them — how interested would you be? ^*

Extremely interested — I would buy this immediately

Very interested — I would seriously consider it

Somewhat interested — depends on the details

Not interested at all

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What would make you most confident about buying such a device for your child?

Select up to 3

Proof that it's safe and radiation-free

A trial period before committing

Recommendation from a parent I trust

A reasonable price point

Knowing my child's friends also have it

Knowing other parents in my child's school are also using it

Indian brand with local support

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A device like this would need a small monthly plan for calls, the way a phone connection does. What feels reasonable?

Select up to 3

Under ₹100 month

₹100-150 a month

₹150-₹250 a month

I'd rather pay more upfront and nothing monthly

I woudn't pay a monthly fee at all

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If you could pre-order and reserve this device now with a fully refundable ₹1,000 deposit would you?

Select up to 3

Yes

Maybe - I'd want to see it first

No

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What is your single biggest frustration about managing your child's relationship with screens and devices?

/

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Is there anything else you wish existed that would make managing your child's independence and connectivity easier?

/

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If you'd like us to share the findings from this research with you, please leave your email (optional)

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Would you be open to a short call? Some of the most useful things we learn come from a ten-minute conversation.

Yes - (share your name/number on the next page)

No

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Please fill the following ^*

Full Name ^*

Email

Phone Number ^*

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END

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