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This survey will ask for your opinions on games retail and your purchasing habits when it comes to videogames and tabletop games.

It should take around 10-15 minutes to complete. Your assistance is greatly appreciated!

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How old are you? ^*

19 or under

20-29

30-39

40-49

50 or older

What is your gender? ^*

Male

Female

Non-binary

Prefer not to disclose

Who do you live with at home? ^*

Select all that apply.

My parents

My partner/spouse

My children

My roommate

Just myself

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Which of the following have you played regularly in the past? ^*

Select all that apply.

Videogames (e.g. Pokemon, Fortnite)

Trading card games (e.g. Magic: The Gathering, Yu-Gi-Oh!)

Board games (e.g. Monopoly, Ticket to Ride)

None of the above

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Do you still play videogames regularly? ^*

Yes

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What is the biggest reason for you no longer playing videogames? ^*

Not enough time

Too expensive

Lost interest

Nobody to play with

Bad experiences with players

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Do you still play trading card games regularly? ^*

Yes

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What is the biggest reason for you no longer playing trading card games? ^*

Not enough time

Too expensive

Lost interest

Nobody to play with

Bad experiences with players

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Do you still play board games regularly? ^*

Yes

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What is the biggest reason for you no longer playing board games? ^*

Not enough time

Too expensive

Lost interest

Nobody to play with

Bad experiences with players

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Would you be interested in playing videogames that are similar to your favourite tabletop games? ^*

Yes

Would you be interested in being introduced to various kinds of videogames in a beginner-friendly environment? ^*

Yes

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Would you be interested in playing tabletop games that are similar to your favourite videogames? ^*

Yes

Would you be interested in being introduced to various kinds of tabletop games in a beginner-friendly environment? ^*

Yes

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When was the last time you bought a trading card product or board game? ^*

Less than a month ago

1-6 months ago

6-12 months ago

1-2 years ago

More than 2 years ago

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Where did you buy it from? ^*

Online retailer e.g. Amazon

Tabletop-focused retailer e.g. Good Games

Videogame-focused retailer e.g. EB Games

General retailer e.g. Big W

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When was the last time you bought a videogame? ^*

Less than a month ago

1-6 months ago

6-12 months ago

1-2 years ago

More than 2 years ago

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Where did you buy it from? ^*

Online retailer e.g. Amazon

Videogame-focused retailer e.g. EB Games

General retailer e.g. Big W

Digital storefront e.g. Steam

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When was the last time you visited a games store? ^*

That could be a store focused on videogames (e.g. EB Games) or a store focused on board/card games (e.g. Good Games)

Less than a month ago

1-6 months ago

6-12 months ago

1-2 years ago

More than 2 years ago

Never

Have you ever participated in organised play at a games store? ^*

e.g. Friday Night Magic, RPG sessions, Learn To Play events

Yes

No, but I would be interested in doing so

No, and I have no interest in doing so

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Why do organised play events not appeal to you? ^*

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Which best describes how regularly you attend organised play events at game stores? ^*

Multiple times a month

Around once a month

Once every few months

I don't attend events often

When you attend events, do you prefer to stick to one store? ^*

I only attend events at a single store

I have a favoured store but also go to other stores

I don't have an attachment to a specific store

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What are the reasons that you prefer to attend events at your favoured store? ^*

Select all that apply.

Good prices

Convenient location

Friendly staff

Friendly players

Convenient schedule

Variety of events

Other

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Have you had a positive experience at a game store that made you want to return? If so, please provide details.

Have you had a negative experience at a game store that made you less likely to return? If so, please provide details.

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Please rank the following in terms of their impact on convincing you to shop for games (any kind) at a particular store: ^*

Top - biggest impact
Bottom - least impact

Convenient location

Friendly staff

Appealing events

Store layout, design and atmosphere

Knowledgeable staff

Product range

Good prices

Please rank the following in terms of their impact on convincing you to AVOID a particular store when purchasing games: ^*

Top - biggest impact
Bottom - least impact

Inconvenient location

Unknowledgeable staff

Limited product range

Bad prices

Store layout, design and atmosphere

Unappealing events/no events

Unfriendly/unhelpful staff

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Imagine a store was offering these benefits. Please rank them in order of their appeal to you: ^*

Top - most appealing
Bottom - least appealing

Discounts for people who attend events in-store

Priority access to pre-orders for people who attend events in-store

Events catered to new/younger players

Products that are hard to find in other stores but are more expensive

Staff product recommendations posted on signs around the store

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Do you prefer to purchase physical or digital games? ^*

Physical

Digital

No preference

What is the biggest reason for your preference? ^*

Or, if you have no preference, what makes you decide whether to buy a physical or digital copy of a game?

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If a game you are interested in is only available digitally, would you still buy it? ^*

Yes

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Have you ever bought a digital game from a physical retailer? ^*

e.g. a Code-In-A-Box, or a Game Key Card for the Switch 2

Yes

No, but I would

No, and I would not do so

Which of the following would make you more likely to buy a digital game from a physical retailer? ^*

Choose all that apply.
Leave blank if none would affect your decision.

Bundling with merchandise (e.g. figurines, keychains)

Physical packaging (e.g. putting the code in a game case or selling a USB stick containing the game)

Being exposed to a game I wouldn't have known about otherwise

Bundling with documents (e.g. game manual, behind-the-scenes interviews, art books)

Lower price than online storefronts

What effect would bundles with physical goods have on your opinion of the price of a digital game? ^*

I would be willing to pay more than the price on online storefronts if the bundles were significant enough

It would convince me to buy the game from a physical retailer, but I would not pay more than the price on digital storefronts

The bundle would not factor into my decision and I would simply buy the game where it is priced the cheapest

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Please rank the following in terms of their impact on convincing you to shop at a particular store: ^*

Top - biggest impact
Bottom - least impact

Friendly staff

Product range

Good prices

Convenient location

Store layout, design and atmosphere

Knowledgeable staff

Please rank the following in terms of their impact on convincing you to AVOID shopping at a particular store: ^*

Top - biggest impact
Bottom - least impact

Unfriendly/unhelpful staff

Store layout, design and atmosphere

Bad prices

Inconvenient location

Limited product range

Unknowledgeable staff

Would you be interested in being introduced to various kinds of videogames in a beginner-friendly environment? ^*

Would you be interested in being introduced to various kinds of board/card games in a beginner-friendly environment? ^*

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