Seed phrases or content pillars are central themes or topics that represent your core business offerings and expertise. They should encapsulate the most important aspects of your services and products, guiding the creation of targeted content that attracts and engages your specific audience. These pillars are not just keywords; they're broad categories that cover your key areas of focus. For example, if you specialize in digital marketing, your pillars might be 'SEO Optimization', 'Content Marketing', 'Social Media Strategy', etc. Think about what you want to be known for and the questions your customers are asking, and let’s use those ideas to create structured themes around which we can build our content.
