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2026 State of Link Building

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Coffee-meet

Name

What best describes your organization?

Agency

In-house SEO team

Consultant/Freelancer

Personal project

Other

How many years have you worked in SEO?

1 year

1-3 years

4-5 years

6-10 years

More than 10 years

What best describes your role?

Individual practitioner

Team lead/manager

Director/Head of SEO

VP/C-level

Founder

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The state of backlinks

How much impact do backlinks have on search rankings today?

High

Moderate

Low

No impact

If Google announced tomorrow that backlinks no longer affect rankings at all, would you keep building them?

Yes (for AI and brand visibility)

Yes (for referral traffic)

Yes (for both)

Unsure

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The buying questions

What share of your competitors do you believe buy backlinks?

1-24%

25-50%

51-75%

76-100%

None

Have you personally paid for, or approved payment for, a sponsored backlink in the past 12 months?

Yes

Prefer not to say

In one sentence, what is the biggest thing that changed about link building in the last year?

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Can we feature your responses publicly?

Absolutely!

Prefer to remain anonymous

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Thanks for your participation!

Live report expected to go live mid-Sept! Don't worry, we'll keep you in the loop ;)

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Welcome back! Loading your previous answers...

2026 State of Link Building

Coffee-meet

The state of backlinks

AI search and citations

The buying questions

Tactics and results

Link quality

Thanks for your participation!