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Treasure Your Thoughts: Jewelry Preferences

We are conducting this survey to gain a deeper understanding of customer preferences. The survey will take approximately 5-10 minutes to complete, and all responses are completely anonymous.

Your honest feedback is greatly appreciated!

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What is your age?

15-27

28-43

44-59

60+

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What is your gender?

Male

Female

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Do you live in Switzerland?

Yes

No

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How do you usually learn about new jewelry collections or brands? (Multiple answers possible)

Social media

Word of mouth

Newsletters

Magazine articles

Showcase in physical stores

Google

Ads on websites

Other

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On which platforms do you follow your favorite jewelry brands? (Multiple answers possible)

Instagram

Facebook

TikTok

Pinterest

Youtube

Twitter / X

Snapchat

Other

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Which jewelry brands do you currently follow or purchase from?

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What type of jewelry do you buy? (Multiple answers possible)

Necklaces

Bracelets

Rings

Earrings

Anklets

Other

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Which materials do you prefer in jewelry? (Multiple answers possible)

Gold

Platinum

Silver/Silver Sterling

Bronze

Copper

Steel

Pearls

Gemstones

Other

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How much do you prefer handmade jewelry over factory-made jewelry? (1=Not preferred, 6=Highly preferred)

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How would you describe your personal style? (Multiple answers possible)

Minimalist

Vintage

Classic

Street

Luxury

Casual

Sporty

Other

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Which image displays the pearl necklace the best?

Option 1

Option 2

Option 3

Option 4

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Would you buy this natural pearl necklace?

Yes

No

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Looking at this natural pearl necklace, would you consider this jewelry item to be gender-neutral?

Yes

No

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How often do you buy jewelry?

Monthly

Every 3 months

Every 6 months

Yearly

Only on special occasions

Rarely/Never

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Do you mainly purchase jewelry for yourself or as a gift?

Primarily for myself

Primarily as a gift

Both equally

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What motivates you to purchase new jewelry? (Multiple answers possible)

Special occasions (Birthdays, Christmas, etc.)

Personal reward

Latest trends

Gift-giving

Collecting

Other

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What is your budget for purchasing jewelry?

Less than CHF 50

CHF 50-100

CHF 100-150

CHF 150-200

More than CHF 200

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At which price would you consider this pearl necklace to be authentic? (Description: Classic pearl necklace, made out of natural pearls from China)

CHF 29

CHF 59

CHF 89

More than CHF 100

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What is the maximum price you would be willing to pay for these pearl earrings? (Description: Classic pearl earrings, made out of natural pearls from China)

Enter price in CHF

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What are the two most important factors for you when buying jewelry?

Quality of materials

Brand reputation

Ethical sourcing

Customizability

Price

Design

Product description

Customer reviews

Other

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Which device do you use to order online?

Computer

Smartphone

Tablet

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What advantages do you see in buying jewelry online compared to in-store? (Multiple answers possible)

Better prices

Customizable designs

Customer reviews

Wider variety

Convenience & Accessibility

Easier to compare options

Other

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What prevents you from buying jewelry online? (Multiple answers possible)

Lack of detailed product images (e.g color of jewelry)

Slow delivery

Concerns about quality

Concerns about security of payment

Bad website experience

Shipping fees

Bad customer support

Complicated return process

Other

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Would you like the option to customize your jewelry?

Yes

No

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Are you willing to pay more for jewelry if it's customizable? If yes, how much?

No

5% more

10% more

15% more

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Would you be more likely to purchase if options such as gift-wrapping or personalized cards (e.g., for Christmas, Valentine's Day) were included for free?

Yes

No

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How do you typically pay when purchasing jewelry online? (Multiple answers possible)

Credit Card

Debit Card

PayPal

Twint

Klarna

Apple Pay/Samsung Pay/Google Pay

Invoice

Other

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How important are factors like sustainability or ethical sourcing when you purchase jewelry? (1=Not important, 6=Very important)

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How much more would you be willing to pay if the jewelry comes from sustainable or ethical sources?

CHF 0

CHF 1-5

CHF 5-10

CHF 10-15

CHF 15-20

More than CHF 20

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Would you be more likely to buy jewelry if 10% of the sale price were donated to a charitable cause?

Ex: Helping local pearl farmers in China

Yes

No

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