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A few questions about how you engage with customers. Even if you don't speak to customers, we still want to hear from you.

This should only take 2 minutes, unless you're a massive over thinker!

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First up, tell us about you please! What is your name?

This isn't connected to your answers at all, it just allows the survey to be personalised.

First Name

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Thank you, ___. Which category best defines your gender?

My gender is not listed

Female

Non binary

Male

Prefer not to say

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___, how old are you? ^*

18-25

26-35

36-45

46-55

56+

Prefer not to say

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Do you hold a formal marketing qualification, ___? ^*

Formal means something that comes from an accredited provider.

Select all that apply then click next.

Industry body (like CIM / Mini MBA))

University / College Degree

Online qualifications (like Coursera / Udemy)

Post graduate

Other

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How many years have you been working in marketing? ^*

Just marketing we're after here, not all jobs.

0-5 years

6-10 years

11-15 years

16+ years

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Which level best describes your seniority? ^*

Just marketing we're after here, not all jobs.

Entry (Grad, Assistant, Exec, Apprentice)

Mid (Manager / Head Of)

Senior (Director / VP / C Suite)

Owner / Partner (CEO / MD / Shareholder)

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Which sector best describes where your company operates? ^*

B2B

B2C

Charity / Third Sector

Public Sector

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How many people are in your marketing team you work in, including you? ^*

2-5 people

6-10 people

11-20 people

21-50 people

51+ people

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Thanks ___! Now, just a few questions about when and how you hear from customers.

What is a customer? For this survey it's the person who pays for your product. You might call them consumers or users or ICP or something else, but we'll just use 'customers' to keep things simple.

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Is your role based... ^*

In a location where you are unlikely to meet a customer? (Like Head Office or remote)

In a location where you might meet your customers? (Like a store / shop)

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When did you last speak directly to a customer? ^*

This MUST be a spoken conversation, but can be by any channel (phone, video, in person etc).

0-3 Months

4-6 Months

7-9 Months

10-12 Months

Over a year

Never spoken to a customer

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How did this conversation happen? ^*

Focus group

In person

Phone call

Video call

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How confident are you in your ability to speak directly to customers and discover useful information? ^*

1 → Not confident

10 → Very confident

Not confident Very confident

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Did you discover anything new during this customer conversation? ^*

Give us as much detail as you're comfortable sharing.

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Why haven't you ever spoken to a customer? ^*

Give us as much detail as you're comfortable sharing.

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Is there anything stopping you from speaking to customers more frequently? ^*

Select all that apply and click next to finish.

Budget

Company policy

Don't know what to ask

No way of contacting customers

Nothing

Owned by another team / department

Time

Other

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Thanks for your time, ___! Would you like a copy of the findings sent to you when they're ready?

Your email will be used to send you a copy of the results once the data has been crunched. There may be a few emails after that inviting you to webinars or podcasts that discuss the findings. Don’t worry you’re not signing your soul away to endless drip emails, a company flogging pens or another Substack. That’s a promise. And if you don't want to hear from us again, don't put your email in - just click submit.

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Fantastic, ___! That's everything we need.

If you have anything else you'd like to add, drop me an email at [email protected]

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Youform

Welcome back! Loading your previous answers...

A few questions about how you engage with customers. Even if you don't speak to customers, we still want to hear from you.

Thanks ___! Now, just a few questions about when and how you hear from customers.

How confident are you in your ability to speak directly to customers and discover useful information? *

Fantastic, ___! That's everything we need.

How confident are you in your ability to speak directly to customers and discover useful information? ^*