Hello! We’re eager to learn about how you approach buying decisions. Are you the primary decision-maker in your home?

Yes

It's 50/50

No

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How do you typically discover new products?

Friends and family

Whilst shopping

TV adverts

Online adverts

Social media

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What is the most critical factor you consider when making a purchase?

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How long do you usually spend researching before you make a purchase?

None, I decide at the point of purchase

Some time, less than 30 minutes

Around 1 hour

More than 1 hour

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Do you prioritize the brand when making purchases?

Yes I prefer to stick with familiar brands that I trust

Not always, depends on the products

No, not at all

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