Are you the main decision-maker for purchases in your household?

Yes

It's shared 50/50

No

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How do you usually discover new products?

Friends and family

While shopping in store

TV ads

Online ads

Social media

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What matters most to you when you make a purchase?

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How long do you usually spend researching before you buy?

No time, I decide on the spot

Less than 30 minutes

Around an hour

More than an hour

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Does the brand matter when you buy?

Yes, I stick with brands I know and trust

Sometimes, it depends on the product

No, not really

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Thanks for sharing your shopping habits!

Your answers help us understand how people find, compare and choose products.

How do you decide what to buy?