Can we have your email before start the assessment? ^*

Please enter your business mail only

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What can we call you? ^*

First Name ^*

Phone Number

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Which Industry are you from? Please choose 👇 ^*

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How many people are part of your marketing team? ^*

Organisation Level

1-5

6-10

11-20

21+

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How does your company generate brand awareness? ^*

Awareness (Brand Visibility & Reach)

We rely mostly on referrals and word of mouth.

We attend trade shows and industry events.

We use SEO, LinkedIn, and content marketing.

We have a structured digital marketing strategy across multiple platforms.

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How often do you publish content to educate your target audience? ^*

Awareness (Brand Visibility & Reach)

Rarely or never.

Occasionally, but without a clear strategy.

Regularly (blogs, LinkedIn posts, webinars) with some planning.

Weekly or more, with a well-defined content and Video strategy.

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How do you capture leads from your website? ^*

Interest (Lead Generation & Engagement)

We don’t have a lead capture system.

We have a contact form, but we don’t track conversions.

We use gated content, such as eBooks, case studies, or lead magnets.

We have a structured lead generation strategy with email nurturing.

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What role does LinkedIn play in your marketing? ^*

Interest (Lead Generation & Engagement)

We don’t use LinkedIn actively.

We post occasionally but don’t generate leads from it.

We use LinkedIn for lead gen and outreach but inconsistently.

We have a structured LinkedIn content, engagement, and outreach strategy.

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How personalized is your lead nurturing process? ^*

Interest (Lead Generation & Engagement)

We don’t have a lead nurturing process.

We send generic newsletters or occasional emails.

We segment leads and send relevant content based on their interests.

We have a fully automated, data-driven email & remarketing strategy.

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How do you track and manage leads in the sales funnel? ^*

Decision (Sales Enablement & Conversions)

We don’t have a system for tracking leads.

We use Excel or basic CRM but don’t automate lead tracking.

We have a CRM, but it’s not fully integrated with our marketing.

We use a CRM with automation, scoring, and follow-up workflows.

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How effective is your sales and marketing alignment? ^*

Decision (Sales Enablement & Conversions)

Sales and marketing work in silos with little collaboration.

We share leads but don’t have a structured process.

Marketing generates leads and provides sales enablement materials.

Sales and marketing are fully aligned, using shared data and automation.

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How do you demonstrate value to potential clients? ^*

Decision (Sales Enablement & Conversions)

Through direct sales and proposals only.

Through case studies and presentations.

Through webinars, live demos, and customer testimonials.

Through a mix of content, social proof, and free value-driven resources.

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How do you follow up with leads who don’t convert immediately? ^*

Action (Conversion & Retention)

We don’t have a structured follow-up system.

We follow up manually but inconsistently.

We use an email sequence or remarketing to stay in touch.

We have a fully automated lead nurturing and retargeting system.

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How do you ensure customer retention & upselling? ^*

Action (Conversion & Retention)

We don’t have a structured customer retention strategy.

We engage with customers occasionally but not proactively.

We have a follow-up and feedback system to improve retention.

We have structured loyalty programs, upselling offers, and engagement tactics.

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How do you measure marketing success? ^*

Action (Conversion & Retention)

We don’t track marketing performance.

We track basic metrics like website traffic and social engagement.

We track lead generation, conversions, and campaign ROI.

We have a full analytics dashboard integrating all marketing KPIs.

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Thanks for taking the Assessment. Your score is _/100, _!

We will share the detailed report at ___. If you want to schedule a meeting with our B2B experts, please follow the link below.

https://calendly.com/bigleapmarketing/30min

Thanks!

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Some Efforts, But Lacking Structure ⚠️ Your score is ___/100

You’re doing some marketing activities, but without a clear strategy. To improve, focus on consistent branding, lead nurturing, and sales alignment. Invest in content marketing, SEO, and LinkedIn engagement to gain traction.

Let's get on a call to discuss your B2B marketing strategy with our experts, click on the link below.

https://calendly.com/bigleapmarketing/30min

Thanks!

Create your own Youform

Good Strategy, Needs Optimization 📈 Your score is ___/100

You have a solid marketing foundation, but there’s room to improve. Strengthen your SEO, marketing automation, and sales enablement to generate better ROI. Consider refining your content strategy and leveraging data-driven decision-making.

Let's get on a call to discuss your B2B marketing strategy with our experts, click on the link below.

https://calendly.com/bigleapmarketing/30min

Thanks!

Create your own Youform

Well-Structured B2B Marketing Strategy! 🚀 Your score is ___/100

Great job! Your marketing strategy is aligned, data-driven, and customer-focused. Keep optimizing by implementing ABM (Account-Based Marketing), advanced analytics, and customer retention strategies to drive long-term growth.

Let's solidify your marketing further, book a call to discuss your B2B marketing strategy with our experts, click on the link below.

https://calendly.com/bigleapmarketing/30min

Thanks!

Create your own Youform

Your Marketing Needs Urgent Attention 🚨 Your score is ___/100

Your marketing efforts are minimal or outdated. It’s time to build a structured strategy that focuses on brand awareness, lead generation, and conversion optimization. Start by identifying your target audience and leveraging digital channels.

Let's get on a call to discuss your B2B marketing strategy with our experts, click on the link below.

https://calendly.com/bigleapmarketing/30min

Thanks!

Create your own Youform

Youform

Welcome back! Loading your previous answers...

B2B Marketing Strategy Assessment

Interest (Lead Generation & Engagement)

Interest (Lead Generation & Engagement)

Interest (Lead Generation & Engagement)

Thanks for taking the Assessment. Your score is _/100, _!

Some Efforts, But Lacking Structure ⚠️ Your score is ___/100

Good Strategy, Needs Optimization 📈 Your score is ___/100

Well-Structured B2B Marketing Strategy! 🚀 Your score is ___/100

Your Marketing Needs Urgent Attention 🚨 Your score is ___/100

Youform

Welcome back! Loading your previous answers...

B2B Marketing Strategy Assessment

Interest (Lead Generation & Engagement)

Interest (Lead Generation & Engagement)

Interest (Lead Generation & Engagement)

Thanks for taking the Assessment. Your score is ___/100, ___!

Some Efforts, But Lacking Structure ⚠️ Your score is ___/100

Good Strategy, Needs Optimization 📈 Your score is ___/100

Well-Structured B2B Marketing Strategy! 🚀 Your score is ___/100

Your Marketing Needs Urgent Attention 🚨 Your score is ___/100

Thanks for taking the Assessment. Your score is _/100, _!