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Event Industry, Technology & AI Outlook Survey 2026

Every event team is navigating the same challenges: engagement is harder to sustain, tech stacks are fragmented, AI feels chaotic, budgets are shifting, and everyone is under lots of pressure to prove value.

This survey digs into the real problems event professionals face: what’s working, where teams are stuck, and what needs to change before 2026. Your responses help cut through the noise and show the industry what’s actually happening on the ground.

3–5 minutes | Your responses are anonymised and used only in aggregate. No personal data is shared, sold, or tied to any insight.

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Strategic Priorities for 2026

SECTION 1

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What are the most important goals for your events in 2026? ^*

Revenue generation

Attendee growth

Sponsor ROI

Community building

Brand visibility

Sales pipeline/demand generation

Customer retention

Thought leadership

Other

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How mature is your event program today? ^*

Early-stage (0–2 years)

Growing (2–5 years)

Established (5–10 years)

Flagship-level (10+ years)

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How do you expect your 2026 event budget to change? ^*

Increase significantly

Increase slightly

Stay about the same

Decrease slightly

Decrease significantly

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Approximately what percentage of your 2026 event budget will go to technology? ^*

<10%

10–20%

21–30%

31–40%

>40%

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Which of these metrics best define event success for you? ^*

Total revenue

Cost per registration

Sales pipeline created

Sales pipeline influenced

Sponsor revenue/retention

Attendee satisfaction (NPS)

Attendance/turnout

Repeat attendance

Social reach or engagement

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What are your top 3 biggest challenges in demonstrating event ROI? ^*

Linking engagement to outcomes

Data fragmentation

No success definition

Lack of analytics tools

Slow post-event analysis

Other

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Technology Landscape

SECTION 2

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What are your biggest tech challenges today? ^*

Integrating multiple systems

Difficult-to-use tools

Lack of a single source of truth

High cost with unclear or low ROI

Poor adoption

Other

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Please list some of the the tools you use (Cvent, Salesforce, HubSpot, etc)

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Engagement Across the Event Lifecycle

SECTION 3

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Which phase is the hardest for engagement? ^*

Pre-event

During the event

Post-event

All phases

We manage engagement well

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What are your biggest pre-event engagement challenges? ^*

Acquisition

Difficulty personalising outreach

Creating social buzz

Competing event in the market

Limited insights

Poor outreach planning

Other

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What challenges do you face during the event? ^*

Low participation in sessions

Attendee distraction/fatigue

Networking not effective

Technology issues

Content not resonating

Hard to capture real-time engagement

Other

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What are the biggest post-event challenges? ^*

Low post survey event response

No post-event community for engagement

Inability to share valuable content in a timely manner

Hard to measure ROI

Other

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AI Readiness & 2026 Impact

SECTION 4

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Are you currently using any AI tools? ^*

Yes, extensively

Yes, testing

Not yet, planning in 2026

No plans

Not sure what counts as AI

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If yes: Which capabilities?

AI agenda recommendation

Content generation

Automated segmentation

Lead scoring

Smart matchmaking

Chatbots/customer support

Post event content sharing

Creating social buzz

Other

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By 2026, what % of your event experience will be AI-enhanced? ^*

1–10%

11–25%

26–50%

51–75%

76–100%

Not sure

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Attendee Experience & Engagement Tactics

SECTION 5

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Which attendee experience areas will you prioritise in 2026? ^*

Agenda Personalisation

Seamless check-in/identity

Smart networking

Session quality, relevance & feedback

Real-time content capture

Gamification/interactivity

Curated experiences

Sustainability

Community building

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How do you currently use attendee-generated content? ^*

Automated photo distribution

Manual curation/posting

Social sharing prompts

Used in post-event marketing

Used in sponsor insight reports

We don’t use AGC yet

Other

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Which marketing channels drive your strongest engagement? ^*

Email marketing

Speaker/partner promotion

Paid social

Organic social

Referral/advocacy programs

Media/PR

SEO/content marketing

Community or membership channels

Other

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How will you manage resource bandwidth in 2026? ^*

Expand team

Outsource more

Maintain current mix

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2026 Challenges, Trends & Outlook

SECTION 6

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Which trend will have the biggest impact on events in 2026? ^*

Consolidation of vendors

AI-driven personalisation

Community-led models

Skill upgradation on AI

Hybrid/always-on formats

Smaller events instead of mega events

Leveraging AI across event lifecycle

Immersive tech (AR/VR/holograms)

Creator-led content & Attendee generated content

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What’s the biggest opportunity for deeper engagement in 2026? ^*

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“The one thing that would transform our events in 2026 is…” ^*

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What AI capability doesn’t exist yet but would be game-changing? ^*

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If you could eliminate ONE thing from your current event process, what would it be? ^*

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About You ^*

We’d be happy to send you the full report once it’s ready. Please share your details so we can deliver it to your inbox

First Name ^*

Last Name ^*

Email ^*

Phone Number

Company

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What is the approximate number of events you run annually? ^*

1–5

6–20

21–50

50+

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Thanks for sharing your insights. 🙌

Your perspective plays a key role in mapping the trends, challenges, and opportunities shaping events in 2026.

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Welcome back! Loading your previous answers...

Event Industry, Technology &amp; AI Outlook Survey 2026

Strategic Priorities for 2026

SECTION 1

Technology Landscape

SECTION 2

Engagement Across the Event Lifecycle

SECTION 3

AI Readiness &amp; 2026 Impact

SECTION 4

Attendee Experience &amp; Engagement Tactics

SECTION 5

2026 Challenges, Trends &amp; Outlook

SECTION 6

Thanks for sharing your insights. 🙌

Thank you!

Event Industry, Technology & AI Outlook Survey 2026

AI Readiness & 2026 Impact

Attendee Experience & Engagement Tactics

2026 Challenges, Trends & Outlook