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Hello & welcome!

These are the first steps in creating an effective and meaningful brand. Please take a few minutes to answer the following questions. These questions help me understand where you are, where you want to go, and how I can help you get there!

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What is the meaning or story behind your business? ^*

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What problem does your business solve & why should your customers care? ^*

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What do you wish to achieve for your business and your customers? ^*

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What is your current stage of business? ^*

What do you believe in? This will help you connect with your customer on a personal level ^*

If your brand had a look, what would it be? ^*

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What is your brand tone of voice? ^*

Provocative

Minimalist

Accessible

Authoritative

Educational

Direct

Inspirational

Empathetic

Sincere

Conversational

Whimsical

Luxury

Friendly

Witty

Bold

Playful

Sophisticated

Trustworthy

Traditional

Professional

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Who are your customers? ^*

Female

Male

Transgender

Non-binary

All of the above

How old are they? ^*

<18

19-25

26-35

>35

All of the above

What do they like? ^*

What challenges do they face? ^*

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What competitor(s) do you aspire to be like & why? ^*

Tell us who inspires you! (e.g., 'I admire how Airbnb makes travel feel personal through their photography.')

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What sets you apart from your competitors? ^*

Why do your loyal customers choose you over the alternative?

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Where will this design appear? ^*

Please choose at least one option.

Website

Social

Merchandise

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Are there any restrictions or must-have elements (colors, shapes, tone)?

"e.g., No script fonts, please! They make me dizzy. Also, we have a blood feud with the color lime green."

What do you like? Paste links to references or inspiration. ^*

What is your budget? ^*

What is your ideal timeline for completion?

The expected target launch/due date when you'll receive the final deliverables.

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When can we meet?

Let’s hop on a quick Video Call to chat through your goals and see if we’re a great match. No pressure, just a chance to dive a bit deeper into your vision!

Scheduled 👍

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Thank you! 🙌🏾 I hope this part of this process helped you gain some clarity.

I'm looking forward to working with you!

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