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Help Shape the Vision and Goals for the Gulf Shores Plan

The Gulf Shores Plan is organized around six plan elements. These are the major topics the plan will address, such as housing, transportation, the environment, and economic development. For each element, we’ve drafted a vision describing where Gulf Shores should be in the future, along with a set of goals that describe what the city will need to accomplish to get there.

These visions and goals will provide the foundation for the next stage of the planning process, guiding the strategies, recommendations, and actions that make up the final plan.

Now we want to know what you think. Choose one of the six plan elements to review—or as many as you’d like—and tell us what we got right, what we missed, and what you would change.

To learn more about the Gulf Shores Plan, visit our Website or follow us on Instagram for the latest updates.

This survey takes about 10 minutes.

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Which plan element would you like to review first?^*

Start with one. You’ll have the option to review more at the end.

Land Use (where and how Gulf Shores grows)

Housing (affordability and housing choices)

Economic Development (businesses, jobs, and tourism)

Multi-Modal Mobility (streets, safety, and getting around)

Environmental Resilience (natural assets and coastal hazards)

Urban Design & Public Realm (identity, buildings, and public spaces)

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Land Use Vision

Gulf Shores protects its distinct neighborhoods and natural landscapes while directing reinvestment and appropriate development to places that can support them. The location, pace, and scale of change are coordinated with infrastructure, public services, and community needs, with a clear priority on improving existing places.

How well does this vision reflect the future you want for Gulf Shores?

Not at all Completely

What would you change in the Vision?

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Land Use Goal (LU1)

Guide growth toward suitable locations and prioritize reinvestment.Emphasize reuse, rehabilitation, and appropriate infill before opening additional land to development. Protect sensitive landscapes and evaluate the capacity and neighborhood effects of each proposed growth area.

Is there anything you’d change or add to this goal?

What We Heard: Survey and open house feedback favored existing centers and conservation. We’ve heard repeated requests to slow or stop development, retain open land, and improve existing places; other entries support suitable infill, mixed-use centers, and housing. It does not establish agreement to build out all available land.

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Land Use Goal (LU2)

Align the pace and scale of growth with infrastructure and services. Address existing maintenance and service needs and coordinate new development with demonstrated road, utility, drainage, school, and emergency-service capacity. Identify and fund necessary improvements before or alongside the demand they will serve.

Is there anything you’d change or add to this goal?

What We Heard: Across the survey and open house, we’ve heard respondents link additional development to traffic, drainage, utility reliability, schools, and emergency services. Many want infrastructure first or a pause in growth; others favor coordinated expansion. Requests for repairs and services in existing neighborhoods are as important as new capacity.

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Land Use Goal (LU3)

Protect neighborhood life and manage the impacts of change. Protect valued neighborhood scale, trees, quiet, and social connections. Guide transitions and limit spillover traffic, noise, lighting, and activity from commercial uses, visitor destinations, major roads, and public projects.

Is there anything you’d change or add to this goal?

What We Heard: Quiet, safety, neighbors, and trees recur across the survey and open house. We’ve also heard about cut-through traffic, airport or road noise, rental-event activity, and concern that district improvements could diminish nearby residential life. Some welcome new destinations; others want their neighborhoods to remain primarily residential.

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Land Use Goal (LU4)

Create more complete, connected neighborhoods and centers. Bring homes, everyday services, parks, and gathering places into closer relationship so more daily needs can be met nearby.

Is there anything you’d change or add to this goal?

What We Heard: Survey and open house feedback supported connections among housing, shops, parks, and services. We’ve heard detailed requests for walkable mixed-use centers and nearby daily needs, alongside objections to turning quiet neighborhoods into destinations. The goal remains useful when applied to suitable places rather than uniformly across the city.

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Land Use Goal (LU5)

Make planning decisions transparent, consistent, and accountable. Provide clear, fair development guidance and meaningful opportunities to participate. Explain how input informs decisions, identify funding and responsibility for priority improvements, and publicly track implementation and maintenance commitments.

Is there anything you’d change or add to this goal?

What We Heard: Survey and open house feedback asked for coordination and accountability. We’ve heard respondents question whether input changes decisions, request follow-through on promised parks and infrastructure, and raise access to meetings and fair treatment of businesses and property owners. Other respondents praise City staff and current improvements. These views call for visible delivery, not unverified findings of misconduct.

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Housing Vision

Gulf Shores offers safe, well-maintained, attainable homes for year-round residents of all incomes, abilities, and life stages. People who work here can live here, current residents can stay, and housing choices strengthen neighborhood stability and community life.

How well does this vision reflect the future you want for Gulf Shores?

Not at all Completely

What would you change in the Vision?

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Housing Goal (H1)

Improve year-round housing affordability and help residents remain. Expand access to attainable homes for the local workforce and residents at different incomes. Address pressures on both renters and homeowners, considering rent, purchase costs, insurance, utilities, and other costs of remaining in a home.

Is there anything you’d change or add to this goal?

What We Heard: Survey and open house feedback connected housing costs to workforce retention. We’ve heard from workers struggling to live near jobs and homeowners worried about rising insurance and other carrying costs, plus requests for starter and senior housing. Affordability is not only about attracting new residents or producing vacation accommodation.

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Housing Goal (H2)

Provide suitable housing choices across incomes, abilities, and life stages. Provide ownership and long-term rental options for young adults, families, workers, older residents, and people with disabilities. Test a range of building types and locations for affordability, accessibility, design quality, and neighborhood fit.

Is there anything you’d change or add to this goal?

What We Heard: Across the survey and open house, some respondents request apartments, duplexes, smaller homes, and mixed-use housing; others strongly oppose apartments, dense subdivisions, and taller buildings. We’ve also heard requests for starter, senior, and accessible housing. The draft retains housing choice as an outcome to test, not a claimed consensus on density or a particular product.

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Housing Goal (H3)

Protect long-term housing and manage vacation-rental impacts. Maintain homes available for year-round residence and address noise, parking, occupancy, and event-related impacts of short-term rentals, including large group-rental homes. Establish clear, context-sensitive expectations that recognize existing residents, rental households, and property owners.

Is there anything you’d change or add to this goal?

What We Heard: Survey and open house feedback raised short-term-rental concerns. We’ve heard respondents distinguish quieter residential life from visitor accommodation and object to large rental houses as well as condos. Others value a balance of uses or seek more rental flexibility. Long-term tenants, seasonal residents, and short-term visitors should not be treated as one category.

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Housing Goal (H4)

Maintain healthy housing and improve the quality of residential development. Support repair, maintenance, and safe living conditions in existing homes. Guide new housing and reinvestment through appropriate scale, usable open space, trees, parking, and connections that contribute positively to neighborhood life.

Is there anything you’d change or add to this goal?

What We Heard: Survey and open house feedback criticized repetitive and out-of-scale development. We’ve heard requests for varied housing, retained trees, adequate space, and parking that does not obstruct walking or emergency access. A renter specifically describes repair and building-condition concerns. This broadens the goal from the appearance of new development to the condition of existing housing.

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Housing Goal (H5)

Connect housing opportunities to jobs and daily needs. Locate housing near employment, services, recreation, and practical transportation choices so residents can participate fully in community life.

Is there anything you’d change or add to this goal?

What We Heard: Survey and open house feedback located housing near services and developed areas. We’ve heard respondents connect housing costs, work commutes, transportation, and access to everyday needs; some residents describe the value of remaining independent close to shops and services. These accounts strengthen the existing goal without settling which specific sites should receive housing.

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Economic Development Vision

Gulf Shores has a resilient local economy in which existing businesses thrive, people can earn a dependable living, and residents can access the services they need. Tourism and compatible year-round opportunities support community prosperity without overwhelming the neighborhoods, natural beauty, and everyday life that make the city distinctive.

How well does this vision reflect the future you want for Gulf Shores?

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What would you change in the Vision?

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Economic Development Goal (ED1)

Help existing local businesses thrive and support local enterprise. Support adaptable, affordable business space, fair and clear procedures, and opportunities for local entrepreneurs. Coordinate public projects and events to maintain reasonable business access and address disruption to existing operations.

Is there anything you’d change or add to this goal?

What We Heard: Survey and open house feedback favored local businesses. We’ve heard about retaining older premises, commercial rents, fair permitting, vacant storefronts, and disruption during roadwork or major events. Others want chains and broader choice. The goal supports local enterprise without treating a chain ban or specific subsidy as agreed policy.

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Economic Development Goal (ED2)

Expand opportunities for dependable, well-paying year-round work. Support jobs with stable hours, fair compensation, benefits, and career pathways that help people build a life locally. Test compatible opportunities beyond tourism while strengthening the quality and stability of work in existing sectors.

Is there anything you’d change or add to this goal?

What We Heard: Survey and open house feedback supported diversification. We’ve heard about pressures from wages, benefits, seasonality, and multiple jobs—not just a job shortage. Respondents suggest healthcare, professional services, trades, and other sectors; some oppose industrial or airport expansion. These are directions to test, not validated target industries.

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Economic Development Goal (ED3)

Make tourism contribute to community life without overwhelming it. Manage visitor activity, event timing, and related investment to support local livelihoods and amenities while respecting neighborhood quiet, public access, service capacity, and environmental quality. Evaluate success by community benefit, not visitor growth alone.

Is there anything you’d change or add to this goal?

What We Heard: Survey and open house feedback described Gulf Shores as a community, not only a destination. We’ve heard respondents recognize tourism’s economic role and request off-season activity, but also ask for quieter periods, less crowding, and better resident access. Some welcome festivals; others experience disruption. A year-round economy is not automatically a mandate for peak tourism all year.

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Economic Development Goal (ED4)

Strengthen the everyday supports that enable people to work locally. Coordinate housing, transportation, education, skills development, and access to childcare and other needed services so people can enter, remain in, and advance through the local workforce. Work with employers and service providers to identify practical barriers and solutions.

Is there anything you’d change or add to this goal?

What We Heard: Survey and open house feedback linked housing, learning, and workforce retention. We’ve heard respondents connect wages and housing with transport, work schedules, childcare, training, and opportunities for younger and older workers. These issues concern access to employment and advancement, not just attracting additional workers.

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Economic Development Goal (ED5)

Improve access to everyday services and year-round community activities. Encourage viable healthcare, care services, food shopping, local commerce, arts, and cultural or family activities that meet resident needs and complement tourism. Consider affordability, hours, geographic access, and existing business capacity before selecting investments or recruitment priorities.

Is there anything you’d change or add to this goal?

What We Heard: Across the survey and open house, we’ve heard repeated requests for primary and specialist care, senior services, food choices, arts, and activities for young people. Others consider existing provision sufficient or prefer supporting businesses already here. The earlier goal is made more specific about resident needs without promising a hospital, store, or attraction.

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Multi-Modal Mobility Vision

People can move safely and reliably throughout Gulf Shores, with practical choices for walking, biking, driving, and shared transportation. A connected, well-maintained network links neighborhoods to daily needs and the waterfront, manages seasonal demand, and protects residential streets and shared paths from unsafe traffic and conflicts.

How well does this vision reflect the future you want for Gulf Shores?

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What would you change in the Vision?

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Multi-Modal Mobility Goal (M1)

Reduce dangerous driving and conflicts on streets and shared paths. Improve crossings, neighborhood entrances, and routes used by children, older adults, and people with disabilities. Combine design, education, and appropriate enforcement to address speeding, blocked paths, and conflicts among walking, cycling, e-bikes, golf carts, and other vehicles.

Is there anything you’d change or add to this goal?

What We Heard: Across the survey and open house, we’ve heard repeated concerns about crossing hazards, speeding and cut-through traffic, red-light behavior, obstructed sidewalks, and faster bikes or carts on walking paths. Others defend e-bikes and seek more golf-cart access. The common problem is safe coexistence, not an assumed agreement on blanket vehicle bans.

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Multi-Modal Mobility Goal (M2)

Complete and maintain connected walking and bicycling routes. Link neighborhoods with schools, parks, shops, work, and the beach through continuous, comfortable routes and safer major-road crossings. Prioritize missing links north of the Intracoastal as well as gaps in island neighborhoods, with appropriate separation from fast traffic and ongoing maintenance.

Is there anything you’d change or add to this goal?

What We Heard: We’ve heard requests for connected routes, distinguishing recreation trails from routes that reach everyday destinations. Specific needs include County Roads 6 and 8, northern neighborhoods, West Beach, and older island streets; some describe disability, stairs, traffic, or missing links that prevent otherwise short trips.

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Multi-Modal Mobility Goal (M3)

Improve travel reliability and keep existing streets working. Address recurring bottlenecks, signal timing, turning movements, roadway maintenance, and seasonal or event-related congestion. Coordinate construction and access so improvements limit unnecessary disruption to residents, workers, and businesses.

Is there anything you’d change or add to this goal?

What We Heard: At the open house and in the survey, we’ve heard concerns about Highway 59 and Fort Morgan congestion, turn-lane backups, difficulty leaving neighborhoods, road repairs, event traffic, and prolonged construction impacts on businesses. Some favor widening or roundabouts; others prioritize maintenance or fewer cars. Specific projects require current-network analysis.

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Multi-Modal Mobility Goal (M4)

Provide useful and affordable alternatives to driving. Improve shared transportation suited to local needs, including trips to work, appointments, shopping, the beach, and visitor destinations. Assess service hours, accessibility, park-and-ride or shuttle options, and safe low-speed travel connections without assuming every mode belongs on every route.

Is there anything you’d change or add to this goal?

What We Heard: Survey responses repeatedly request trolleys, buses, shuttles, park-and-ride, and affordable travel for workers, older adults, visitors, and people without cars. Golf-cart connections attract both support and opposition. The draft strengthens the need for usable service while leaving mode, coverage, and operations open to testing.

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Multi-Modal Mobility Goal (M5)

Improve route choices and emergency access without sacrificing neighborhood safety. Strengthen connections where they improve access to destinations and emergency response. Evaluate traffic routing and protect residential streets, parks, and sensitive areas from inappropriate cut-through traffic or impacts of new links.

Is there anything you’d change or add to this goal?

What We Heard: We’ve heard requests for neighborhood connections, more route choices, and safer emergency access, but also concerns about cut-through traffic in Craft Farms, Gulf Pines, Wedgewood, and other residential areas. Some oppose particular extensions or routing changes. Connections should be evaluated for benefits and effects, not assumed beneficial everywhere.

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Environmental Resilience Vision

Gulf Shores’ natural systems remain healthy, connected, and central to its identity and quality of life. Conservation, careful development, and well-maintained infrastructure protect water quality, tree canopy, and wildlife habitat, reduce flooding and pollution, and prepare the community for coastal hazards.

How well does this vision reflect the future you want for Gulf Shores?

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What would you change in the Vision?

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Environmental Resilience Goal (ER1)

Protect connected coastal landscapes, habitat, and natural buffers. Conserve wetlands, dunes, waterways, open space, and wildlife connections. Use these systems to help determine where and how development and infrastructure occur, and address fragmentation and harmful effects at the edges of developed areas.

Is there anything you’d change or add to this goal?

What We Heard: We’ve heard strong support for conservation. Responses object to filling every remaining parcel and describe habitat fragmentation, loss of wildlife routes, and impacts beside new subdivisions; others support limited development on suitable land. These reports support a connected-landscape approach but do not establish specific violations.

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Environmental Resilience Goal (ER2)

Improve drainage and maintain the systems that manage stormwater. Address existing flooding and drainage problems through coordinated watershed planning, maintenance, and appropriate improvements. Preserve natural drainage and evaluate how development, fill, and infrastructure may affect neighboring properties and downstream conditions.

Is there anything you’d change or add to this goal?

What We Heard: We’ve heard drainage and flood concerns. Responses repeatedly request ditch and culvert maintenance, describe standing water and neighborhood flooding, and worry that site changes worsen conditions nearby. Clear maintenance responsibilities and upstream and downstream relationships are as important as designing for new development.

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Environmental Resilience Goal (ER3)

Protect water quality and plan dependable water and wastewater services. Protect Little Lagoon and other waterways, coastal water quality, and water supplies. Coordinate water and wastewater maintenance, investment, and development planning, using verified service and environmental information to identify needs and prevent pollution.

Is there anything you’d change or add to this goal?

What We Heard: We’ve heard a focus on Little Lagoon and water quality. Responses raise pressure, sewage, runoff, circulation, and boating concerns, often firsthand. Some request dredging or jetties, but the survey does not prove their effectiveness or a systemwide shortage, contamination event, or cause; technical evidence must guide the response.

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Environmental Resilience Goal (ER4)

Retain and expand tree canopy and natural cover. Protect mature trees and incorporate meaningful vegetation into development and public investments to support habitat, shade, and neighborhood character.

Is there anything you’d change or add to this goal?

What We Heard: We’ve heard repeated requests for trees and shade, and strong concern about clearing mature trees, loss of wooded neighborhood identity, and long-term upkeep of required landscaping. Respondents value both natural canopy and planted streetscapes. These reinforce the existing goal without establishing a citywide canopy-loss rate.

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Environmental Resilience Goal (ER5)

Prepare the community for coastal hazards. Strengthen emergency preparedness and guide resilient reinvestment in neighborhoods, buildings, and public systems, considering risk over the long term.

Is there anything you’d change or add to this goal?

What We Heard: We’ve heard calls for emergency preparedness and flood planning, and concern about storm-resistant housing, utilities, emergency access, and the ability of existing neighborhoods to recover after growth. These strengthen the all-hazards goal; individual service deficits and project feasibility still need verification.

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Urban Design & Public Realm Vision

Gulf Shores’ streets, buildings, parks, and waterfronts express its coastal identity and invite people of all ages and abilities to take part in community life. Well-maintained, shaded, accessible public places serve neighborhoods throughout the city, and practical access to beaches and waterways remains central to living here.Goals

How well does this vision reflect the future you want for Gulf Shores?

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What would you change in the Vision?

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Urban Design & Public Realm Goal (UD1)

Reinforce coastal character and protect valued views and places. Improve the design of buildings, corridors, and gateways while retaining locally distinctive buildings, businesses, landscape, and views toward the water. Test context-specific height, scale, and frontage guidance rather than impose one look throughout Gulf Shores.

Is there anything you’d change or add to this goal?

What We Heard: Across the survey and open house, we’ve heard strong value for local identity and objections to generic buildings, blocked water views, high-rise or oversized coastal buildings, and repetitive development. Some favor creative mixed-use design or taller housing; others prefer low buildings. These responses do not establish a citywide height limit.

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Urban Design & Public Realm Goal (UD2)

Improve walkable centers while retaining valued local places. Strengthen downtown, Waterway Village, and other appropriate centers as comfortable places to shop, dine, gather, and spend time. Combine public-space improvements and building reuse with suitable new development, while respecting nearby neighborhoods and existing businesses.

Is there anything you’d change or add to this goal?

What We Heard: We’ve heard support for activity in existing centers, including downtown and Waterway Village improvements, older-storefront reuse, and local businesses, but others worry about losing neighborhood peace or changing places they already value. The opportunity is selective improvement, not making every area a tourist destination.

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Urban Design & Public Realm Goal (UD3)

Provide accessible neighborhood recreation and gathering opportunities for all ages. Close geographic and affordability gaps in parks, recreation, libraries, cultural spaces, and indoor and outdoor activities. Prioritize underserved neighborhoods, including north of the Intracoastal, and address facility capacity, programming, and access for children, youth, working adults, and older residents.

Is there anything you’d change or add to this goal?

What We Heard: At the open house and in the survey, we’ve heard repeated requests for neighborhood parks, the Coastal Gateway park, northern recreation access, pools, libraries, senior activities, and indoor places for children and younger adults. Others praise existing facilities or prefer better use of them to new construction. Both facilities and programming merit assessment.

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Urban Design & Public Realm Goal (UD4)

Care for public places and make them comfortable and usable. Maintain sidewalks, trails, parks, streetscapes, and public facilities, and remove barriers to access. Provide shade, seating, restrooms, usable walking space, and appropriate lighting, with clear responsibility for ongoing upkeep.

Is there anything you’d change or add to this goal?

What We Heard: We’ve heard requests for shade, comfortable public space, seating, restrooms, and accessibility, along with concerns about cracked paths, overgrowth, unclear maintenance responsibility, blocked sidewalks, and facility crowding. Some want more lighting; others want less glare and wildlife-sensitive lighting. Improvements should be tailored rather than uniform.

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Urban Design & Public Realm Goal (UD5)

Secure practical and affordable public access to beaches and waterways. Retain and improve public beach access, boat and kayak launches, and opportunities to fish and enjoy the waterfront. Coordinate access points, parking, transportation, and accessible facilities, with clear and fair arrangements for different users and protection of sensitive shorelines.

Is there anything you’d change or add to this goal?

What We Heard: Survey and open house participants value waterfront access, especially beach parking and boating, with concerns about parking eligibility and retaining the canal boat launch. Views differ on full-time residents, seasonal owners, renters, workers, and visitors. The goal addresses access without endorsing one eligibility rule or assuming a reported closure is confirmed.

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Thanks for your feedback! Would you like to review another element?^*

Yes, review another element

No, I’m done

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About You (Optional)

These questions help us understand who is participating in the planning process. Responses are optional and will only be reported in aggregate.

How long have you lived in Gulf Shores?

0–5 years

6–10 years

11–15 years

16–20 years

21+ years

I do not live in Gulf Shores

Prefer not to answer

Which best describes your current housing situation?

Own my primary residence

Rent my primary residence

Stay with family or friends

I do not live in Gulf Shores

Prefer not to answer

In addition to your primary residence, do you own a rental property in Gulf Shores?

Yes

Prefer not to answer

What is your age?

Under 18

18–24

25–34

35–44

45–54

55–64

65+

Prefer not to answer

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Thank you! 🙌

Your feedback will help us refine the draft vision and goals for the Gulf Shores Plan. Want to stay in the loop? Visit our Website or follow us on Instagram for updates and upcoming events.

Questions? Email us at [email protected].

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