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Do you want live attribution results at a user level?

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Do you want to simulate marketing spend and impact?

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Do you want to explore seasonal impact?

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Do you have non-digital channels? Print Ads, TV, Offline Stores?

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Do you expect different media channels to boost/cancel each other when working in tandem?

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Do most customers convert on their first visit?

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Is your primary goal getting more leads and prospects?

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Is your primary goal getting more immediate revenue?

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Do you use only one primary Paid Channel?

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Do you want to balance lead generation and sales?

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Do you use multiple channels with audience overlap for marketing?

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Do you want to focus specifically on paid channels?

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Are customer journeys long with drop-offs and need retargeting?

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Media Mix

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Markov

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Shapley

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Linear

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Last Click

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First Click

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U-Shaped

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Linear Paid

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Time Decay

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Attribution Quiz 😀

Media Mix

Markov

Shapley

Linear

Last Click

First Click

U-Shaped

Linear Paid

Time Decay