First off, which music genres do you listen to most frequently?👇 ^*

(Multiple answers possible)

Pop

Rock

Rap

Electronic (EDM)

Jazz

Classical

Country

R&B

Reggae

Metal

Folk

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How often do you listen to those genres?🕰️ ^*

Daily

Several times a week

Once a week

A few times a month

Rarely

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How often do you attend live shows or concerts?🎶 ^*

Frequently (once a month or more)

Occasionally (a few times a year)

Rarely (once a year or less)

Never

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How do you typically purchase music? ^*

Digital downloads (e.g., iTunes, Bandcamp)

Streaming subscriptions (e.g., Spotify, Apple Music)

Physical Copies (CDs, Vinyl)

Both digital and physical

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Great! Let's discuss Vinyl.

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Do you purchase vinyl records? ^*

Yes, regularly (Every month or more often)

Yes, occasionally (Less than once a month)

No, but I'm open to buying vinyl

No, and I'm not interested in buying vinyl

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Do you own a record player? ^*

Yes

No

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What motivates you to buy vinyl records?💭 ^*

(Multiple answers possible)

Sound quality

Collectibility

Artwork/packaging

Supporting artists

Nostalgia

Other

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Via which channel do you typically purchase vinyl records?🛒 ^*

(Multiple answers possible)

Online retailers (e.g., Amazon, HMV, Discogs)

Physical record stores

Record fairs or vinyl markets

Second-hand (e.g., shops or collectors)

Directly from artists/bands (e.g., at concerts, via their websites, D2C (Townsend Music))

Streaming platforms with vinyl purchase options (e.g., Spotify & Bandcamp)

Other

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What motivates you to purchase vinyl records through this channel? ^*

(Multiple answers possible)

Convenience (e.g., easy ordering, fast delivery)

Price (e.g., discounts, competitive pricing)

Selection/variety (e.g., access to rare or exclusive records)

Supporting local businesses (e.g., independent record stores)

Personal connection (e.g., buying directly from artists, browsing in-store)

Quality assurance (e.g., reliable sellers, good condition)

Sustainability reasons (e.g., second-hand shops)

Other

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On average, how much do you spend on vinyl records per month?💰 ^*

Less than £20

£20 - £49

£50 - £99

£100 or more

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When do you typically purchase vinyl records? ^*

(Multiple answers possible)

Throughout the year (no specific reason)

During holiday seasons (e.g., Christmas, Black Friday)

When a new album is released

When there's a special promotion or sale

When limited edition or exclusive pressings are available

When I discover older or catalogue records I want

During record store events (e.g., Record Store Day)

Other

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What factors would make vinyl records more valuable to you? ^*

Limited edition or exclusive pressings

Special artwork or packaging (e.g., colored vinyl, gatefold sleeves)

Bundles with extras (e.g., posters, lyric sheets, digital downloads)

Sustainable or eco-friendly production methods

Signed copies or personalization by the artist

High-quality audio mastering or premium pressing

Nostalgia or emotional connection to the music

Recommendations or reviews from trusted sources

Other

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Do limited edition releases influence when you purchase vinyl? ^*

Yes, I prioritize buying limited editions when they’re released

Sometimes, if it’s an artist or album I really like

No, I focus on existing catalogue records

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What are your main reasons for not buying vinyl? ^*

Too expensive

Lack of access to record stores

Not interested in physical media

Don't own a record player

No physical media available for my favourite genres

Limited availability of new or popular releases on vinyl

Prefer the convenience of streaming or digital music

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Great! Let's get to know you!

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What is your age? ^*

0-18

18 - 24

25 - 34

35 - 44

45 - 54

55 - 64

65+

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What is your gender? ^*

Male

Female

Prefer not to say

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What is your current employment status?🧑‍💼 ^*

Full-time employed

Part-time employed

Self-employed

Unemployed

Student

Retired

Prefer not to say

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What is your approximate household income (before tax)? ^*

Less than £20,000

£20,000 - £39,999

£40,000 - £59,999

£60,000 - £79,999

£80,000 - £99,999

£100,000 or more

Prefer not to say

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Fantastic! That's everything we need.

Thank you for taking the time to share your thoughts and preferences with us! Your feedback is incredibly valuable!

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Great! Let's discuss Vinyl.

Great! Let's get to know you!

Fantastic! That's everything we need.