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How well do you know consumer behavior?

Five quick questions, seven points up for grabs. Takes about 2 minutes.

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What does consumer behavior study?

The way in which businesses make purchasing decisions

The way in which individual buyers make purchases

The way in which consumers behave in retail stores

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Which method asks consumers directly about their habits and preferences?

Analysis of purchase trends

Consumer surveys

CCTV in stores

Asking your friends

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What aspects does consumer behavior research examine?

Emotions, attitudes and preferences of consumers

Purchase habits of businesses

Shopping trends

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Motivation, perception, learning and lifestyle are examples of what?

Individual factors

Group factors

Marketing stimuli

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Which three of these are demographic factors?

Pick exactly three.

Lifestyle

Hobbies

Age

Location

Income

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You scored ___/7

Consumer behavior is a big topic. Brush up on the basics and try again.

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You scored ___/7. Keep studying!

You got a few right. A bit more reading and you'll ace it.

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Well done! You scored ___/7

You're nearly there. Just a couple of answers away from a perfect score.

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A perfect 7 out of 7!

Congratulations, you really know your consumer behavior.

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