Consumer behavior refers to the study of...

The way in which businesses make purchasing decisions

The way in which individual buyers make purchases

The way in which consumers behave in retail stores

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How is consumer behaviour studied?

Analysis of purchase trends

Consumer surveys

CCTV in stores

By asking your friends

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What does the study of consumer behavior look at?

Emotions, attitudes and preferences of consumers

Purchase habits of businesses

Shopping trends

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Motivation, perception, learning ability and lifestyle can be described as...

Individual factors

Group factors

Marketing stimuli

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Select the 'demographic factors' from the list below

Lifestyle

Hobbies

Age

Location

Income

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Consumer Behavior Quiz

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