Understanding Consumer Behavior...

The way in which businesses make purchasing decisions

The way in which individual buyers make purchases

The way in which consumers behave in retail stores

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Methods of Studying Consumer Behavior

Analysis of purchase trends

Consumer surveys

CCTV in stores

By asking your friends

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What aspects does consumer behavior research examine?

Emotions, attitudes and preferences of consumers

Purchase habits of businesses

Shopping trends

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Motivation, perception, learning styles, and lifestyle are categorized as...

Individual factors

Group factors

Marketing stimuli

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Identify 'demographic factors' from the options below

Lifestyle

Hobbies

Age

Location

Income

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