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Marketing Research Quiz
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Which of the following is part of the marketing research process?
Data Analysis
Using hashtags
Sending emails
Writing a blog
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What is the goal of marketing research?
To identify and assess how changing elements impact customer behavior
To assess consumer purchasing patterns
To better understand price points
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The 4 P's are product, price, place, and...
purchase
promotion
participation
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Marketing research can be divided into the following approaches: qualitative marketing research, and quantitative marketing research. True or false?
True
False
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What type of marketing research is an opinion survey?
Product
Sales
Attitude
Media
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