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Marketing Research Assessment
Evaluate your understanding
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Which of the following is included in the marketing research procedure?
Data Analysis
Using hashtags
Sending emails
Writing a blog
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What is the objective of marketing research?
To identify and assess how changing elements impact customer behavior
To assess consumer purchasing patterns
To better understand price points
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The 4 P's consist of product, price, place, and...
purchase
promotion
participation
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Marketing research can be categorized into two types: qualitative and quantitative. True or false?
True
False
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What kind of marketing research involves opinion polling?
Product
Sales
Attitude
Media
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