A company's branding is...

Its logo

Its colour scheme

The general aesthetic and personality of a company

Their advertising

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Which one of these logos is 'beats'?

choice 1

choice 2

choice 3

choice 4

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Disaronno liquor brand and Missoni fashion brand have partnered to launch a new edition of the liquor product. Whats the name for this strategy?

Joint promotion

Co-branding

Brand extension

Characteristic branding

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How does a company determine its brand positioning?

Marketing strategy

Consumer feedback

The marketing director decides

What it's competitors are doing

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What is a brand personality?

A set of human characteristics applied to brand

The way it looks and the design choices you make

The wording of your marketing copy

The types of products you sell

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