Where are you based? ^*

We're building something rooted in place and nature.

City

Country

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What field do you primarily work in? ^*

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Section 2

Outdoors & Senses

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How often do you spend time outdoors? ^*

A quick walk, a long hike, or just a moment in the sun beyond commuting or errands.

Daily

Several times a week

Weekly

Monthly

Rarely

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What outdoor experiences bring you joy? (Select all that apply) ^*

Even small moments count.

Walking / hiking

Camping

Climbing / mountaineering

Skiing / snowboarding

Running / cycling

I don’t spend much time outdoors

Other

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After spending time outdoors, you usually feel: (Select up to 3)

Grounded

Calm

Energized

Inspired

Nostalgic

Restless

No strong or lasting feeling

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How aware are you of scents when you’re outdoors? ^*

No wrong answers, just your own relationship with nature.

Very aware — scent is part of the experience

Somewhat aware

Rarely aware

Not at all

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Which scents feel most like your happy place? (Pick up to 3) ^*

Forest after rain

Sun-warmed wood

Cold fresh air

Dried lavender

Fireplace smoke

Clean sheets

Garden at dusk

Wool blanket on a cold day

Other

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Section 3

Fragrance in Your Life

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Which fragrance products do you use? (Select all that apply) ^*

Perfume

Scented candles

Home fragrance (diffusers, incense, sprays)

Oils / balms

I don’t use fragrance products

Other

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How often do you buy fragrance products — for yourself or as gifts? ^*

Several times a year

About once a year

Every 1–2 years

Less than once every two years

I don’t buy fragrance products

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When and why do you reach for fragrance at home? (Select all that apply) ^*

Morning or evening ritual

To focus or work

To unwind or find calm

When hosting guests

To shift the mood or feel inspired

With the seasons

No particular pattern

Other

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What brings you to buy fragrance? (Pick up to 3) ^*

The scent itself

Daily ritual / a moment for myself

To give as a gift

Memory or feeling

Other

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What feels right to spend on a fragrance product? (CAD) ^*

Under $50

$50–$100

$100–$150

$150–$250

$250+

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Section 4

How Things Find You

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How do you find new fragrance brands? (Select all that apply) ^*

Browsing in person

Social media

Friends / word of mouth

Online reviews

Editorial content or stories

Events or pop-ups

Other

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Where do you usually buy fragrance? (Select all that apply) ^*

Specialty fragrance stores

Lifestyle / home goods stores

Brand websites

Online marketplaces

Department stores

Boutiques / concept stores

Directly from makers

Other

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Section 5

What Matters to You

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Tell us about a fragrance you've loved. What made it memorable? and if you remember, which brand was it?

A candle that reminded you of home. A perfume tied to a specific moment.

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What makes you walk away from a fragrance brand? (Pick up to 3) ^*

Scent is too strong

Smells artificial

Burns poorly or fades fast

Badly designed packaging

Lack of transparency

High price without clear reason

Feels trend-driven or hollow

Other

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In your own words

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What's missing in the fragrance world right now?

We're looking for the gaps only you can see.

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Picture a fragrance brand that feels right to you. What does it offer, how does it make you feel?

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In Closing

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If you'd like to be part of what comes next:

Name

Email

How do you describe your gender identity?

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Thank you for your reflections.

Your voice helps us capture fleeting moments, the scents and moods that stay.

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Take a breath.

Section 2

Section 3

Section 4

Section 5

In your own words

In Closing

Thank you for your reflections.