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Research Consent Form
You are invited to participate in an academic research conducted by Matheus Martins, Advertising and Marketing undergraduate student of IDP (Instituto Brasileiro de Ensino, Desenvolvimento e Pesquisa), under the supervision of Bárbara Vieira.
The objective of this research is to understand which tools are used by people who avoid advertising on the Internet, such as ad blockers, as well as their feelings about online advertising. Your participation is voluntary and consists in responding to a questionnaire that will take approximately 3-5 minutes.
In accordance with the Brazilian General Personal Data Protection Law (Lei Geral de Proteção de Dados Pessoais, Law number 13.709/2018), we inform that:
1. The data collected will be used exclusively for academic and scientific purposes in the context of this research;
2.Your responses will be treated confidentially and anonymously, and you will not be identified in the results;
3. Your information will not be shared with third parties outside the scope of this research.
By continuing and completing the questionnaire, you declare that you are aware of the above information and authorize the use of your data as described.
Responsible for the research: Matheus Martins - [email protected]
Supervisor: Bárbara Vieira - [email protected]
Desktop or laptop
The one you use the most on a daily basis to browse the web.
Select all that apply.
The one you use the most on a daily basis to browse the web.
The one you use the most on a daily basis.
Online Advertising Perception
This section consists of a series of statements about online advertising. Please rate the statements on a scale of 1 through 7, in which:
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
Online advertising disrupts my activity on the Internet. *
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
1 → Strongly disagree
7 → Strongly agree
Online advertising distracts me from my objectives while on the Internet. *
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
1 → Strongly disagree
7 → Strongly agree
Online advertising gets in the way of my Internet searches. *
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
1 → Strongly disagree
7 → Strongly agree
There are too many advertisements on the Internet. *
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
1 → Strongly disagree
7 → Strongly agree
Online advertisements are very repetitive. *
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
1 → Strongly disagree
7 → Strongly agree
Advertisements may contain malicious code. *
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
1 → Strongly disagree
7 → Strongly agree
Online advertising negatively impacts the performance of my device. *
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
1 → Strongly disagree
7 → Strongly agree
I am concerned about the use that can be made of the personal data I provide on the Internet. *
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
1 → Strongly disagree
7 → Strongly agree
I worry about governments controlling what I do on the Internet. *
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
1 → Strongly disagree
7 → Strongly agree
Personalized online advertising is an invasion of privacy. *
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
1 → Strongly disagree
7 → Strongly agree
Use of ad blockers
This section investigates users' perceptions about their own use of ad blocking technologies on the Internet.
The use of ad blockers protects my data while I browse the web. *
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
1 → Strongly disagree
7 → Strongly agree
The use of ad blockers makes my experience on the Internet more pleasant. *
1 - Strongly disagree
2 - Disagree
3 - Partially disagree
4 - Neither agree nor disagree
5 - Partially agree
6 - Agree
7 - Strongly agree
1 → Strongly disagree
7 → Strongly agree
If you would like to be contacted for an interview in the scope of this research, please leave a form of contact in the field below - preferably email. Please be aware that only a limited number of people will be selected for the interview.
If you do not wish to participate, leave the field blank and click on "Next".
You have completed this survey!
We thank you for taking your time to help us with our research!