“Confidential Information” means all non-public, proprietary, or confidential information disclosed by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”) in written, oral, or electronic form. Given the digital and technology-driven nature of Urban Pet Pass, Confidential Information strictly includes, but is not limited to:
Technical Assets
Source code, object code, APIs, algorithms, machine learning models, database structures, and software architecture.
Product & Design
UI/UX designs, wireframes, product roadmaps, features in development, and technical workflows.
Business Assets
Business plans, financial metrics, marketing strategies, user data, trade secrets, investor lists, and pricing models.