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Welcome to this week's The Marketing Pulse Challenge

Your task: Analyze MeetMinutes’ launch copy and uncover why it’s invisible.

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We'd like to know you better

First Name

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Congrats! You’re the new Digital Marketing Lead at MeetMinutes, a fresh AI-powered note-taking app.

Your first order of business: review an existing campaign that was already live, designed to drive demo sign-ups. The copy is clean, leadership loves it, and the campaign is running.

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But, it’s been a month, and:

• Traffic is coming in

• Demo bookings are underwhelming

• No one can clearly explain why it’s not working

Now it’s time to run the diagnosis.

Retrace the steps, spot the friction, and figure out why the copy isn’t earning attention.

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What’s the first thing a reader notices here? ^*

The brand/product name

“Best AI notetaker”

Features like recording and transcribing

Nothing stands out

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Which part actually creates tension or urgency? ^*

“Unlock productivity”

“More than just record”

Nothing really grabs attention

The CTA

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Which rewrite would likely earn attention fastest? ^*

“Stop losing critical meeting info. This AI notetaker captures everything for you.”

“Turn every meeting into a searchable knowledge bank. Never miss a key detail again.”

“Your meetings just got smarter. MeetMinutes records, transcribes, and organizes automatically.”

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Why does your choice in Question 3 work? ^*

It names a real pain point (losing info)

It lists features clearly

It’s a generic call to action

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Here’s how an experienced marketer would read this situation

So you have a launched campaign with a lot of traffic but little to no conversion. Now, you need to find out what's stopping it from being noticed to better optimize the campaign.

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The analysis

• First glance: What grabs attention first? Answer B – “Best AI notetaker”. Hints at value but still generic, doesn’t create tension.

• Tension check: Which part actually creates urgency? Answer C – Nothing really grabs attention. Copy is visible but not compelling.

• Best rewrite: Which line would earn attention fastest? Answer A – “Stop losing critical meeting info. This AI notetaker captures everything for you.” Names a real pain point, introduces friction, sparks curiosity.

• Why it works: Answer A – It names a real pain point. Attention is earned by showing a problem the reader actually cares about.

•Key insight: Experienced marketers map the gap between what the brand says and what the user feels. This is where visibility is won or lost.

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Did you enjoy this challenge?

Yes

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___, you're a Visibility Hunter!

You spotted what’s invisible and identified friction in the copy.

Screenshot and share your badge using #TheMarketingPulseChallenge

For more fun challenges and learning, sign up for The Marketing Pulse HERE.

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___, you're an Attention Architect!

You figured out which rewrite earns attention fastest.

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___, you're a Friction Finder!

You diagnosed the gap between what the brand says and what the audience feels.

Screenshot and share your badge using #TheMarketingPulseChallenge

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You just practiced the exact muscle good marketers rely on in real campaigns: friction spotting

That’s worth owning. Screenshot and share your badge.

Tag @faridahgiwabello and use #TheMarketingPulseChallenge.

For more fun challenges and learning sign up for The Marketing Pulse HERE.

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