When writing a marketing email, which of the following should be personalized?

The recipient's name

The content of the email

The subject line

All of the above

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What metrics do we consider for email deliverability?

Bounces, emails delivered, spam rate

Click through rate, open rate

Spam, device the email is opened on

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What is the purpose of a CTA (call-to-action)?

To explain information

To increase your brand awareness

To drive the recipient to do something

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What's the most important thing to include in every marketing email?

Unsubscribe link

Personalized greeting

Special offer

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Want to learn more about content marketing? Provide your email and we'll send you our complete guide.

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Now for the scores...

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You didn't get any right!

Email marketing isn't your thingyet.

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You got 1 right! Unfortunately, you got 3 wrong.

Keep trying...

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You got 2/4. Not bad...

You're halfway to being an email marketing expert.

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So close! One of those questions caught you out...

You got 3/4, nice work

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You got them all right! You rock

When it comes to email marketing, you know your stuff

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Welcome back! Loading your previous answers...

How much do you know about email marketing?

Now for the scores...

You didn't get any right!

You got 1 right! Unfortunately, you got 3 wrong.

You got 2/4. Not bad...

So close! One of those questions caught you out...

You got them all right! You rock