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Welcome to this week's The Marketing Pulse Challenge

Let's see how well you can spot the single audience insight that matters most.

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We'd like to know you better

First Name

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Here’s a snippet of your audience feedback.

1. I don’t like how long this process takes.

2. The visuals are cool, but what does it actually do?

3. I was expecting more options for customization.

4. Great product! But the pricing is confusing.

5. Honestly, feels like the website is too cluttered.

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Let's say you’re a Marketer at a SaaS startup.

You’re reviewing feedback from your latest campaign. There’s lots of comments, tweets, and replies. Most are just noise, some are complaints, a few are praise.

The challenge? Find the signal that will actually help you make your next move.

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Pick the single piece of feedback that tells you what you need to fix first to improve conversions. ^*

Hint: Look for the insight that blocks the biggest action or affects the most users.

I don’t like how long this process takes

The visuals are cool, but what does it actually do?

I was expecting more options for customization

Great product! But the pricing is confusing

Honestly, feels like the website is too cluttered

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Here’s how an experienced marketer would read this situation

So you launched a campaign and got mixed signals. But, now you need to filter out what matters to better optimize your campaign.

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The clearest signal:

“The visuals are cool, but what does it actually do?”

This tells you your audience is confused about the product value.

This should be the #1 thing to fix before worrying about customization or pricing tweaks.

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___, you're an Audience Whisperer!

You spotted the real blocker.

When people don’t understand the value, nothing converts.

You filtered out the noise and focused on clarity first.

That’s how confident marketers think.

Screenshot and share your badge using #TheMarketingPulseChallenge

For more fun challenges and learning, sign up for The Marketing Pulse HERE.

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___, you're a Friction Detective!

You spotted where effort feels heavy.

You think in journeys, not just messages.

Clarity comes first, friction comes next.

You’re already looking ahead.

Screenshot and share your badge using #TheMarketingPulseChallenge

For more fun challenges and learning, sign up for The Marketing Pulse HERE.

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___, you're a Value Translator!

You noticed the value gap.

You think about positioning, pricing, and payoff.

Once clarity is locked, this is what drives conversion.

You’re solving the next layer.

Screenshot and share your badge using #TheMarketingPulseChallenge

For more fun challenges and learning, sign up for The Marketing Pulse HERE.

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You just practiced the exact muscle good marketers rely on in real campaigns: friction spotting

That’s worth owning. Screenshot and share your badge.

Tag @faridahgiwabello and use #TheMarketingPulseChallenge.

For more fun challenges and learning sign up for The Marketing Pulse HERE.

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