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Let's say you’re a Marketer at a SaaS startup.

You launch a content-led campaign to drive demo sign-ups.

The idea was really good. Leadership approved it and the launch went out on time.

Two weeks later:

• Traffic came in

• Very few demos were booked

• No one can clearly explain why

Now you’re doing the post-mortem. No need to panic, just retrace your steps.

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Where did the campaign underperform first? ^*

Choose the clearest signal.

People clicked but didn’t convert

Content shipped late and inconsistently

The team wasn’t sure who owned what

You couldn’t tell what was working

The audience didn’t respond at all

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What evidence would confirm this diagnosis? ^*

Select the strongest proof.

High impressions, low conversions

Missed deadlines and rushed delivery

Conflicting answers when asked “who owns this?”

No baseline metrics to compare against

Feedback saying “this isn’t for me”

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What was the most likely root cause? ^*

Pick the explanation that best fits.

The strategy wasn’t translated into clear actions

Execution depended on too many people

Assumptions about the audience were wrong

Success metrics were never defined

The campaign launched without review points

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What is the smartest first fix? ^*

One move only.

Rewrite the execution plan into step-by-step tasks

Assign a single owner per channel

Re-validate the audience and adjust distribution

Define success metrics

Add a fast feedback checkpoint

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What kind of failure was this? ^*

Final Question.

Execution Slip

Audience Miss

Assumption Error

Measurement Gap

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Here’s how an experienced marketer would read this situation

So you launched a campaign and gained good traffic. However, very few demos were booked, and no one can clearly explain why.

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Post-mortem insights

• Failure point: People clicked but didn’t convert.
Meaning people showed up, nodded politely, then left without doing anything.

• Root cause: Wrong audience assumptions.
We were talking confidently to the wrong people.

• Confirming evidence: High impressions, low conversions.
Plenty of eyeballs. Very few hands raised.

• First fix: Re-validate audience and adjust distribution.
We need to start checking who we’re actually talking to and where we’re finding them.

• Failure type: Audience Miss.
Message did its job, just not on the right crowd.

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'Oops! something went wrong.',

___, you're a Strategy Decoder!

You can read between the lines of a campaign. A little more pattern recognition and you’ll diagnose issues fast.

Screenshot and share your badge using #TheMarketingPulseChallenge

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___, you're a Strategy Scout!

You’re developing the instinct. Strategy breakdowns don’t click overnight, but you’re asking the right questions. Keep going.

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___, you're a Strategy Surgeon!

You don’t panic when things fail. You trace, diagnose, and fix. That’s real marketing maturity.

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You just practiced the exact muscle good marketers rely on in real campaigns: calm diagnosis over panic.

That’s worth owning. Screenshot and share your badge.

Tag @faridahgiwabello and use #TheMarketingPulseChallenge.

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Welcome to this week's The Marketing Pulse Challenge

Let's say you’re a Marketer at a SaaS startup.

Here’s how an experienced marketer would read this situation

Post-mortem insights

___, you're a Strategy Decoder!

___, you're a Strategy Scout!

___, you're a Strategy Surgeon!

You just practiced the exact muscle good marketers rely on in real campaigns: calm diagnosis over panic.