What industry is your business in? 👇^*

FMCG

Financial Services

Retail & E-Commerce

Property & Real Estate

Health, Wellness & Fitness

Hospitality, Tourism & Restaurants

Fashion and Beauty

Technology & SaaS

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What are you primarily selling?^*

Hospitality, Tourism and Restaurants

Accommodation

Events and venues

Travel packages

Sightseeing and experiences

Food and beverage

Mixed hospitality offering

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What are you primarily selling?^*

Property and Real Estate

Commercial

Developments

Residential

Mixed property portfolio

Real estate services

Rentals / Property Management

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What are you primarily selling?^*

Technology and SaaS

Entertainment, gaming & content streaming

Fintech

Marketplace / E-Commerce

Hardware & smart devices

SaaS or app subscription

Creator tools

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What are you primarily selling?^*

Retail and E-Commerce

FMCG / Groceries

Sports and outdoors

Muti-category retail

House and home

Fashion / apparel

Electronics / technology

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What are you primarily selling?^*

Financial services

Insurance

Savings and investments

Loans and debt

Everyday banking

Crypto

Financial planning

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What are you primarily selling?^*

Fashion and Beauty

Clothing

Hair care & equipment

Skin care

Accessories and tools

Make-up / cosmetics

Footwear

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What are you primarily selling?^*

Health, Wellness and Fitness

Therapy / psychology

Nutrition / diet

Doctor / clinic

Gym / trainer

Spa / recovery

Medicine / pharmaceuticals

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What are you primarily selling?^*

Fast-Moving Consumer Goods

Health / pharmaceuticals

Pet care

Household and cleaning

Beauty and personal care

Baby care

Food and beverages

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How closely is your marketing strategy connected to the commercial priorities of the business?^*

Please select one that is most true about your business.

Marketing mainly reacts to briefs, promotions and immediate requests.

We have marketing plans, but they're often separate from commercial planning.

Marketing priorities broadly reflect our sales, distribution and brand objectives.

Marketing activity is planned around specific commercial and brand outcomes.

Brand, category, channel and commercial priorities are brought together in one marketing strategy.

Marketing is treated as a commercial growth system, with clear links between brand investment, demand, distribution and revenue.

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How clearly have you defined where your brand should compete and what it should stand for?^*

Please select one that is most true about your business.

Our positioning is mostly based on the product and its functional benefits.

We have positioning, but it can change between campaigns or agencies.

Our brand has defined target audiences and propositions.

We have clear positioning, differentiation and reasons to believe.

Our brand strategy connects positioning, portfolio, consumer needs and category dynamics.

We have a clear strategic architecture that guides innovation, communication, pricing, promotions, channels and long-term brand growth.

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How deeply does your marketing understand the culture surrounding your consumers and category?^*

Please select one that is most true about your business.

We mainly rely on traditional consumer research and category data.

We occasionally look at trends and social behaviour.

Cultural insights influence some campaigns and launches.

We actively track behaviours, conversations, communities and emerging tensions.

Cultural insights regularly inform brand and campaign strategy.

We use cultural insights to identify territories the brand can credibly enter, shape and potentially own.

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How distinctive is the cultural space your brand occupies?^*

Please select one that is most true about your business.

We mostly compete through product, price, availability or promotion.

We have some distinctive brand assets, but our cultural position isn't clear.

People recognise what our brand represents in certain contexts.

We have a recognisable point of view beyond the product.

Our brand participates meaningfully in culture rather than simply advertising within it.

We have a distinctive, credible and scalable cultural territory that can generate campaigns, content and communities.

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How effectively do you connect marketing investment to measurable commercial growth?^*

Please select one that is most true about your business.

We mostly measure reach, impressions and campaign delivery.

We track some commercial outcomes, but the connection isn't always clear.

We measure traffic, sales or other conversion metrics for selected activity.

We can connect significant parts of marketing activity to commercial outcomes.

Brand, media and performance data are integrated into decision-making.

We continuously optimise investment against incremental demand, consumer behaviour, profitability and long-term brand growth.

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How effectively are you using customer and market data to improve marketing performance?^*

Please select one that is most true about your business.

Data is mainly used for reporting.

We use basic audience and campaign data.

We segment audiences and use data to inform some activity.

CRM, media and behavioural data actively influence targeting and optimisation.

We use experimentation, first-party data and audience intelligence systematically.

Data continuously feeds acquisition, retention, personalisation, experimentation and investment decisions.

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What role does content play in building demand for your brand?^*

We mainly produce campaign assets and product messaging.

We create content regularly, but mostly around launches and promotions.

We have recurring content themes linked to our brand.

Content plays a deliberate role across awareness, consideration and conversion.

We operate a consistent content system built around brand and cultural territories.

Content is an always-on demand engine, continuously generating attention, relevance, consideration and commercial action.

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How efficiently do you turn one idea into multiple useful creative assets and formats?^*

Most assets are created individually for individual campaigns or channels.

We adapt some campaign assets across channels.

We have basic templates and content formats that can be reused.

Our production is designed around modular assets and channel requirements.

One strategic idea can generate a broad ecosystem of platform-specific content.

We design creative systems from the start to maximise reuse, relevance, speed and performance without making everything look the same.

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How does your business currently use social media?^*

We mainly use it as an announcement and campaign channel.

We post regularly, but what we publish depends heavily on the campaign calendar.

We have recurring content pillars and understand some platform differences.

Each platform has a defined role and content is adapted accordingly.

Social is integrated into our brand, content and growth strategies.

Social is a core cultural and growth engine, informed continuously by platform behaviour, creators, communities and performance.

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How effectively does your social activity contribute beyond awareness?^*

We mainly measure followers, reach and engagement.

We occasionally see traffic or sales from social.

Social supports consideration and selected commercial campaigns.

Social contributes measurably to discovery, consideration and conversion.

Social is deliberately connected to the wider consumer journey.

Social creates a measurable loop between culture, content, community, acquisition and commercial growth.

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What relationship does your brand have with its consumers beyond the transaction?^*

The relationship largely ends when someone buys the product.

We communicate with consumers through promotions and campaigns.

We have some loyalty, CRM or advocacy messages.

Consumers have recurring reasons to interact with the brand.

We actively cultivate advocates, creators, communities or participation.

Consumer participation is built into how the brand grows, creating advocacy, cultural relevance and repeat demand.

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How effectively are you turning consumers, creators and communities into growth assets?^*

We mainly use paid media to reach people.

We occasionally work with influencers or ambassadors.

We have some creator, advocacy or partnership activity.

We deliberately identify and activate influential consumers and communities.

Advocacy and participation are integrated into campaigns and growth programmes.

We have repeatable consumer-led growth loops where people actively create, recommend, share and influence demand.

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Please fill the following and get your free Marketing OS breakdown^*

First Name^*

Last Name^*

Email^*

Phone Number

Company^*

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